Answers To Some Popular Questions.

Chameleon with comical face_Paisley Chameleon

- I love buzzwords, psychobabble, walls of text, cliches, and purple prose. Are you the writer for me?

Um, no. 

- Why should I hire you? 

I'll make you sound fantastic.


I build strong relationships based on trust with my clients - because I take the time to know them. I learn about their businesses. Their target audiences. Their goals. Their needs. I write potent words for them. I ease their stress and save them time. Let me do the same for you. Read more about me on the About page, and here.

Purple chameleon on purple tree_Paisley Chameleon
Chameleon perching on a hand

- How much do you charge? 

I prefer to charge by the project rather than by the hour. It's reassuring for everyone, for its transparency.

Otherwise, for a rough estimate, click hereOr, for a bespoke quote, I offer a free 30-minute consultation in which we can discuss your project(s). I'll quote within 24 hours. Book here.

- How much per word? (a.k.a. a filthy, filthy question!).

As above, but this one gets its own section. I don't charge per word because good writing is about quality, not quantity.

Imagine if the person who came up with 'Just Do It' for Nike was paid per word. Seriously, duh.  

Chameleon peeping out of shrubs_Paisley Chameleon
Extreme close up of chameleon showing only patterns on its skin.

- I can hire someone cheaply from an outsourcing company for next to nothing. Why wouldn't I?

Go for it. True, the writing probably won't be much good, but hey.

- What is creative direction? 

Great question. Check out my page on this little-known but fabulous subject here.

Orange and green chameleon on rock_Paisley Chameleon
Orange chameleon_Paisley Chameleon

- How much for a mixture of your services? For example, some website writing, a bit of video scriptwriting, and some research?

We can go over what you want to do together, and I'll do a quote for you. Click here for a (free) consultation.

Chameleon and flowers_Paisley Chameleon

- I need frequent small updates to my website. Do you do this?

I do. Menus, staff bios, new items in your online store, new services, monthly banner promotions - anything. Get in touch here. 

- Can I hire you to do regular work for me, and if so, would you consider a retainer? 

Yes, and yes. I have clients on retainers, and it's a great system on both sides as it allows certainty.

You might like to hire me to write regular blogs or newsletters or update content on your website monthly - or a zillion other things. Let's go over what you want to do together, and I'll do a quote for you. Click here for your (free) consultation with me.

Image by Hasmik Ghazaryan Olson

- Do you charge a deposit?

No, but I'll invoice twice for larger jobs - partway through and on completion of the project.

Curly-tailed chameleon_Paisley Chameleon
Orange chameleon

- Do you do graphic design too?

Nope. It's a highly specialised profession and I'm all about the writing. However, I have collaborated for years with several exceptional graphic designers. That means that I can take on any project requiring words & design. I'll work with one of my contacts or yours, as you prefer.

Image by Jonathan Leppan

- Would you be open to working in our office sometimes?

If you're in New York, Vietnam or Budapest, sadly, no. If you're in Auckland, absolutely.  

- Do you offer an urgent service?

Occasionally, (for a corresponding rush rate). This depends on circumstances, and it's not usually possible because, well, you know, life. But feel free to ask and I'll tell you if it's an option.

Jumping chameleon_Paisley Chameleon

- I need a website overhaul / new website. Can you help?

Yes, in so many ways. I can make or improve a website for you in collaboration with a website builder, providing content or creative direction, SEO services, etc.


I can also work with my lovely network of creatives to add flair to your site with original illustrations, graphic design, photography & more.

Jade green chameleon close up
Chameleon on tatooed hand_Paisley Chameleon

- I've never done a video before. Will I be able to follow a script? 

Yes, you'll find it a breeze. I've spent 20+ years in the screen industry as a scriptwriter. I write scripts that are simple and jargon-free. Including video on your site acts as a big drawcard and hugely increases engagement rates. Do it! 

- I need both photos and words, can you provide both?

Yes. I collaborate with a professional photographer. We can do case studies, events and any other jobs requiring copywriting and images for you. 

See more here.

Image by Antunes Vila Nova Neto
Happy chameleon_Paisley Chameleon

- Why did you give your company such a strange name?

I am a copywriter but I do lots of other writing, too, so I didn't want to be 'Something Copywriting'. My name, Bridget Ellis-Pegler, is tricky to spell and pronounce and so I didn't want to use it in my branding


I adore chameleons with their spiral tails, hilarious little faces, and ability to go incognito. Paisley is my favourite pattern. And I'm a sucker for a bit of randomness.

- Want to know about my process?

Click here.


What Can I Take Off Your Plate?

Copywriting. Branding. SEO. Tone of Voice. Newsletters. About Pages. Emails. Content Writing. Banner Ads. Words & Photo Combos. Videos. Company Reports. Blogs. Style Guides. Case Studies. Bios. Social Media Adverts. Treatments. Creative Direction. Articles. Product Descriptions. Direct Mail. Brand/Product Naming. Ghostwriting. Slogans & Taglines. Sales Funnels. Research. Website Copy Audits.


Something else? Let's talk.

It all starts with a conversation.

I'll get to the heart of your business. Let me tell YOUR unique story.