Old-fashioned typewriter close up on keys

Compelling Writing

All businesses need it

To run a successful business, you need to engage and inform your current and potential customers. You have to communicate in ways that are meaningful for them. And ultimately, you need to convince them to part with their hard-earned cash for your product or service!

Otherwise, harsh but true, they're going to buy from your competition.

The right words are crucial.

Get in Touch

"Bridget at Paisley Chameleon is the bomb! She nailed the 'Hipster -Yuccie Labradoodle' segment of my market. I've NEVER sold so many hemp harnesses! She's the best writer in Auckland, paws down.

- Lola, CEO Woke Hounds

* Full disclosure; also Bridget's dog.

What can I take off your plate?

Blogs
Sales pages
SEO
Copywriting
Tone of Voice
Newsletters
About Pages
Email
Research
Content Writing
Banner Ads
Words & Photo Combos
Videos
Company Reports
Style Guides
Case Studies
Branding
Bios

Social Media Ads
Opt-in Emails.
Treatments
Creative Direction
Articles
Product Descriptions
Direct Mail
Brand/Product Naming
Ghostwriting
Slogans & Taglines
Sales Funnels
Website Audits.
Can't see what you're after? Get in touch with me.

What's my process? Click here.

What do my clients say? Click here for testimonials.

More Paisley Chameleon Services

As well as stand-alone writing, I offer:

Words & Photo Combos e.g. feature articles, bios for websites, newslettter items. Learn more.
Creative Direction. Learn more.
Website Solutions. Learn more.
Research and Branding. Learn more.
Website Audits. Learn more.

Copywriting, content writing, UX writing.What's the difference?

Copywriting is writing that persuades the reader/viewer to take action. For example, sign up for a newsletter, buy a product, clip out a voucher, or donate.

Content writing is writing that informs, inspires or entertains - for example, staff bios, a business report, a blog post, or an article.

UX (user experience) writing is writing that makes the user's experience as positive and streamlined as possible. It considers people's behaviour when they use apps, websites, and other digital applications.

Unlike many writers, I do all three of these types of writing. Check out my portfolio pages for examples.

Portfolio

Creative Direction

Some of my fantastic clients