top of page

Creative Direction

(A.k.a. artsy-fartsy project management!)

As a creative director, my role is to define a creative vision for a brand or project  - and then bring it to life by overseeing the creation of creative assets like advertisements, products, websites, logos, artwork etc.

​

I LOVE it. Either way, as the client, you can be as involved (or not) as you want to be.

I can:

  • design & create a new website for you

  • refresh an existing website

  • revamp marketing material

  • make newsletters more engaging

  • create illustration, animation, music, or other creative elements for you

  • create video content for your website / social media

  • share your company's good news stories with case studies

  • improve your brand's presence on social media

  • create a project 'bible' for your idea for a TV series, film, or video game

  • personify your brand with the creation of a character

  • & more.

I have over a decade of experience working as a creative director with creative people from many disciplines.

 

I am proud to enjoy very strong relationships with many of New Zealand's finest creative practitioners - artists, musicians, animators, video production companies, actors and voice artists, and more.

 

I'd love to introduce them to you and to work together for the success of your business. ​Check out testimonials from some of them here.

Recording a crowdfunding video_Paisley Chameleon

.

Creative design for websites

Your website is the online face of your business. I can deliver a 'look and feel' roadmap for the creation of a stunning website that reflects your brand beautifully. I can then create the website for you in partnership with my collaborators, or you can use the roadmap to work with other web developers/designers, as you prefer.

Original illustrations

Unique illustrations can help you communicate ideas that are abstract, or difficult to explain. They can also add huge charm and interest to your website and materials. 

AuntKate.jpg

For this project, I briefed an artist for a series of illustrations in a children's book. 

 

Anya created this wonderful image using a digital montage technique - creating a collage of altered and manipulated photographic and artistic content through Photoshop. 

Artist: Anya Veryaskina

matt-forsyth character art.jpg

Game art. Artist: Matt Forsyth

matt-forsyth-game art.jpg

Game art. Artist: Matt Forsyth

Character design / world building

If you have an idea for a film, TV or game concept and need help with your characters, (environments, etc), let's chat. I can create new characters for you from the outset, or refine existing ones. I have many years' experience in writing character and story world 'bibles'. 

 

I write evocative, clear briefs for art teams, and work closely with them to deliver spectacular results for you.

 

I can work with your team or bring in my own contacts. 

Do you need a mascot designed for your company or avatars created for your team? 

Maybe you need characters created for your brand or your products.

subtlesTransp.png
customisable_girlexplorer (3).jpg

The sequences below show the evolution of a character for a transmedia project (TV, books, and video games). 

Early character concept art.jpg

Early concept art

Arabella.png

A more kid-shaped version (less 'curvy'). Wings added.

Willabella (1).png

Final 2D concept art. Fairy-like wings have evolved into feistier, lightning bolt wings.

Character early 3D modelling.jpg

Early 3D version.

All art by Matt Forsyth

Animation

Below, concept art was created for two mice characters for a children's TV series concept. 

MiceSketch.jpg

Creative Director: Bridget Ellis-Pegler

Artist: Ryan Kothe

Stop-Motion puppets & animation: Ryan Kothe

Then, this was developed into stop-motion puppets prototypes, and filmed as a short stop-motion animation for a 'proof of concept' test clip. 

In this project, concept art was created for a bird character for a video game prototype.

Tegdibby.png

Next, the art was turned into a 3D test animation clip. As this character is a backward-flying bird that makes funny noises, sound is recommended...

Creative Director: Bridget Ellis-Pegler

Artist: Matt Forsyth

Animator: Kyla Bendall 

Sound effects: Tone Upjohn-Beatson

Augmented reality

In this project, we created a prototype to show the planned use of QR cards and augmented reality in a video game. A conceptual character was developed in 2D and 3D, brought to 'life' using augmented reality, and then further enhanced via QR cards. 

Creative Director: Bridget Ellis-Pegler

Artist: Matt Forsyth

AI: Tarique Naseem

Music: Tane Upjohn-Beatson

Keen to know more? 

bottom of page