Would you shoot an arrow into a storm?
Rhetorical question, obviously.
And yet...the majority of small business owners build a website but don't support it with good marketing. And then they're upset when nothing happens.
Just having a website isn't enough.
You have to know your audience.
Your website has to be easy to find.
It must make sense.
It needs a clear goal.
It's got to communicate effectively to your target market.
It needs prominent calls to action.
And it has to be part of a marketing plan.
Get better odds!
People forget - or don't realise - how vast the internet is, and how much competition it holds.
Putting a website on the internet with no support is about as pointless as shooting an arrow into crazy weather.
In 2021, there are approximately 200 million active websites on the web.
Expert help will make sure your brand stands out, and your marketing hits the spot.
It all starts with a conversation.
The first step is a FREE discovery call. This is where I learn about your business and answer your questions.
A couple of case studies
Absolute Beauty Workshop
For this project, I created a range of potential design directions for Rachelle, a beauty salon owner. She wanted to reflect the art deco architecture of her premises, and to imbue her brand with femininity (without being frilly and OTT). She also wanted to add elements of sophistication and modernity.
Once she settled on her favourite of the designs, I worked with graphic designer Anya Veryaskina to bring the vision to life.
Bridget took the time to get to know me and my business. She actually spent time observing me interact with my customers and asked lots of questions. The thing I loved best is she really got me and put these experiences into some wonderful creative content which has generated positive responses and comments and lifted my in-salon sales dramatically. My Google ranking and online sales have also risen dramatically.
Rachelle Barton, Absolute Beauty Workshop
Caroline Ducobu, Photographer
Caroline wanted to give her photography website a contemporary edge, without coming across as clinical. She wanted it to feel clean and easy to navigate. Finally, Caroline wanted her website to reflect her great love for photography, from architectural photography to portraits and beyond.
The new design incorporates straight lines and bold sections for modernity and clarity, but also, curves and round shapes. This softens and warms the look, and adds an element of fun, to suit Caroline's outgoing personality and to reflect her love for her profession.
Designing. Creating. Coding.
I partner with a fantastic, highly experienced team of web designers/developers at YourWeb. As well as being NZ's premier Wix agency, they can work on websites from all other platforms too.
Together, our services include digital marketing, design, SEO, and writing services. We can create a new website for you, modernise an old one, manage your site for you, write code to add customised features for you, and much more.
You can hire us to create and manage your website for you, pick and choose elements you'd like us to do, or we can train you to do it yourself.